People & Organizational Analytics

Data science for
smarter HR
decisions.

IrisAnalytics.co bridges the gap between organizational questions and empirical answers — using rigorous methods to help HR leaders and business executives make confident, evidence-based decisions.

Our Services Start with a research question Start a Conversation

Rigorous Methods.

Psychometrics · Statistical models · Machine learning · Causal inference

Questions About Humans.

Leadership · Experience · Workforce · Organizational effectiveness

Actionable Insight.

Evidence-based decisions for HR leaders and business executives

AI-enabled Scientists.

We trained AI. We use AI. We fill the gaps.

Who We Are

Turning people data into organizational clarity.

IrisAnalytics.co is a research-led consulting practice dedicated to human capital and organizational effectiveness. We partner with HR leaders, CHROs, and senior business executives to shed light on the questions that matter most about their people.

Our work sits at the intersection of behavioral science and advanced data methods — bringing together the depth of organizational psychology and the power of modern analytics to help leaders feel confident in the paths they choose.

Good measurement opens doors. We help organizations see more clearly, plan more thoughtfully, and move forward with greater assurance.

Scientific Rigor

Science and strategic thinking are most powerful together. We bring both to the table — so that insight is not just intellectually sound, but genuinely useful to the executives who act on it.

Business Relevance

We translate nuanced analysis into clear, accessible guidance — shaped around the real decisions leaders are navigating.

Ethical Practice

People data is handled with care, transparency, and respect — for the individuals it represents and the organizations that trust us with it.

What We Do

Our core service areas.

Assessment and Psychometrics

Evaluate the capabilities, cognitive styles, and potential of leaders at every level. We design and deploy rigorous assessments that predict real-world leadership effectiveness — for selection, development, and succession planning.

Selection Development Succession Potential

People Experience Research

Go beyond the annual engagement survey. We design multi-source research programs that illuminate what your people truly experience — from onboarding to exit — and identify the organizational levers that matter most.

Engagement Pulse Surveys Retention Culture

Workforce Planning

Align your talent supply to future organizational demand. We build quantitative workforce models that account for attrition, growth scenarios, skill gaps, and market dynamics — enabling proactive rather than reactive talent strategy.

Headcount Modeling Skills Gap Scenario Planning

Data Science & Modeling

Apply the full power of modern data science to HR and organizational challenges. From predictive attrition models to natural language analysis of open-ended feedback, we build custom analytical solutions tailored to your specific business context.

Predictive Analytics NLP Custom Models

Meet the Team

Specialists in people data.

A growing team of researchers and data scientists, backed by a network of affiliated scholars.

Li Lin, PhD

Researcher and Consultant — People Science

Li Lin is an Industrial/Organizational psychologist specializing in leadership development, employee experience, and psychometrics. She has led organization-wide people research and measurement initiatives at Amazon and Meta, bringing a rare blend of scientific depth and executive-ready communication. She holds a PhD in Industrial/Organizational Psychology, with a minor in Quantitative Psychology, from the University of Oklahoma.

Pavel Dramski, PhD

Researcher and Consultant — Data Science

Pavel is a data scientist and economist with extensive experience applying advanced quantitative methods to human behavior and business strategy. He has held senior roles at Meta, The Trade Desk, and JPMorgan Chase, with expertise spanning causal inference, machine learning, and large language models. Pavel holds a PhD in Economics from the University of Illinois at Chicago.

Julian Kwok, PhD

Affiliated Scholar

Julian is a data scientist and economist with extensive experience applying causal inference and machine learning methods to people analytics. He has held senior people analytics roles at ADT Home Security and PepsiCo, where his work spanned pay equity analysis and evaluating the causal impact of HR policies. He holds a PhD in Economics from Georgia State University.

Jason O'Rawe, PhD

Affiliated Scholar

Jason is a data and computational scientist specializing in building advanced data infrastructure, people analytics frameworks, and AI solutions. He is currently the Head of People Analytics at Whatnot, and has previously led major data science and research teams at Etsy, Facebook, and PepsiCo. His expertise spans statistical algorithm development, machine learning, and natural language processing. He holds a PhD in Computational Genomics from Stony Brook University.

Our Work

Samples of what we do.

Scenarios modified to protect client identity.

Organizational Effectiveness Challenges

Growing concerns around trust, safety, and leadership effectiveness were surfacing across a large workforce. Early signals — rising attrition, attendance patterns, and employee relations issues — suggested something deeper was at play. We conducted research to uncover the root causes, launching an organization-wide study addressing psychological safety, leadership opportunity, and team health. From there, we designed targeted measurement frameworks and supported the organization in translating insights into interventions, helping them move toward greater organizational effectiveness and resilience.

Causal Inference Framework and Research

There was uncertainty around what was truly driving customer conversions — and whether marketing investments were being allocated in the most effective way. Correlation-based approaches had left too many open questions for confident decision-making. We conducted rigorous causal inference research to isolate the real drivers of conversion, and developed a framework to calibrate their media mix and optimize budget across channels. The findings gave leadership the confidence to make meaningful shifts in strategy, supported by evidence rather than assumption.

Leadership Framework and Assessment Program

Leadership expectations varied widely across teams and functions, making it difficult to develop, assess, or retain leaders consistently. Without a shared framework, high-potential individuals were being measured against different standards, and development efforts lacked coherence. We worked with the organization to surface what effective leadership looked like in their context, then built a scientifically validated competency framework and a Leadership 360 assessment program to bring clarity and consistency. The result was a common language for leadership — embedded into onboarding and development experiences across the enterprise.

Survey Design and Employee Listening

An organization was investing heavily in employee surveys but seeing little return — response rates were sliding and results rarely led to action. The usual culprits were all present: overly complex items, a cadence that left employees fatigued, and launches timed at the worst moments. We stepped in to own survey item development and administration end to end, rewriting items for clarity and timing deployment around the rhythms of the workforce. Beyond simple pulse checks, we designed embedded experiments — varying prompts across respondents — to move from describing how employees feel to understanding what actually shifts it.

Data science for
smarter HR
decisions.

Turning people data into organizational clarity.

Our core service areas.

Start with the question.

Specialists in people data.

Samples of what we do.

Let's start with a conversation.

Data science forsmarter HRdecisions.

Turning people data into organizational clarity.

Our core service areas.

Start with the question.

Specialists in people data.

Samples of what we do.

Let's start with a conversation.

Data science for
smarter HR
decisions.